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EDDIE ALLEN FEATURED ON THE FOCUSED FUNDRAISER PODCAST

Posted on by Eddie Allen

Are your daily development workflows accelerating your growth, or quietly draining your momentum? Pacific Northwest Fundraising Founder + CEO Eddie […]

Give More 24! Is Not a Fundraising Event

Posted on by Eddie Allen

It’s a Donor Acquisition and Stewardship Strategy Every year, nonprofits across Southwest Washington prepare for Give More 24! with a […]

Why Most Donor Portfolios Collapse

Posted on by Eddie Allen

Most donor portfolios don’t fail because of effort. They fail because they were never portfolios. They’re lists. Typical portfolio: That’s […]

The Day Your Major Gift Officer Leaves

Posted on by Eddie Allen

The day your Major Gift Officer leaves is the day you find out what your organization actually owns. Because if […]

Why Most Major Gifts Roles Fail (And It’s Not the Fundraiser)

Posted on by Eddie Allen

Most nonprofits don’t have a major gifts problem. They have a development infrastructure problem. Every year, organizations post roles like: […]

Your Board Won’t Fundraise? Maybe We Need a Better Definition of Fundraising.

Posted on by Eddie Allen

Too often, when nonprofit leaders say, “My board won’t fundraise,” what they really mean is: “My board doesn’t know what […]

Fix, Repair, or Replace: What Donation Notifications Are Really Telling You

Posted on by Eddie Allen

I learned the phrase “Fix, Repair, Replace” from my stepfather. He owned a small two-bay Chevron service station when I […]

Donors Aren’t Ignoring You. They’re Overwhelmed.

Posted on by Eddie Allen

One of the things I remember from my early marketing classes is that it takes multiple touches before someone acts […]

Why Development Directors Keep Failing (and It’s Not Their Fault)

Posted on by Eddie Allen

In more than 15 years of working in nonprofit fundraising, I’ve watched the same cycle repeat itself over and over […]

The Time Tension: Why Fundraising Feels So Hard (and What Nonprofits Can Do About It)

Posted on by Eddie Allen

I left a recent gathering of the Pacific Northwest Fundraising (PNWF) Advisory Board with a few pages of notes and […]

The High Cost of Low Nonprofit Pay (And Why Fundraising Keeps Breaking)

Posted on by Eddie Allen

The Chronicle of Philanthropy published a piece this week about the high cost of low nonprofit pay. It wasn’t controversial. […]

High Open Rates Aren’t a Marketing Metric.

Posted on by Eddie Allen

They’re an Organizational Asset. One of the most misunderstood signals in nonprofit fundraising is email open rate. When a nonprofit […]

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