Did you know that securing a matching gift can increase donations by up to 50%? Matching gifts is one of the most powerful fundraising tools available, and for nonprofits participating in Give More 24 (GM24), they can make all the difference.
At Pacific Northwest Fundraising (PNWF), we’ve seen firsthand how a well-structured matching gift strategy can motivate donors, amplify giving, and drive campaign success. Let’s explore how matching gifts work, how to secure them, and real-life success stories from our clients.
Why Matching Gifts Motivate Donors
Matching gifts creates a sense of urgency and impact. Donors who see that their contributions will be doubled (or even tripled) are far more likely to give. A match provides:
✔️ Increased Giving Potential – Donors feel empowered knowing their gift goes further.
✔️ A Built-In Call to Action – The match deadline encourages donors to give now, rather than later.
✔️ A Sense of Community – Donors love knowing their contributions are part of a bigger movement.
How to Secure Matching Gift Donors
The key to a successful matching gift campaign is securing committed partners early. Here are a few proven ways to line up your matching donors:
✅ Engage Major Donors & Board Members – Many high-level supporters are willing to amplify their impact through a match. Start conversations early!
✅ Leverage Corporate Partnerships – Businesses love supporting community-driven efforts, especially when it boosts their visibility in a meaningful way.
✅ Seek Out Foundations & Grant Opportunities – Some foundations offer challenge grants that act as a match, providing additional incentive for donors to give.
✅ Encourage Peer Fundraisers – If a matching donor isn’t available, consider rallying a group of donors to collectively fund a match pool.
Matching Gift Success Stories
PNWF has helped numerous nonprofits secure successful Give More 24 matches, leading to game-changing results. Here are just a few highlights:
🎉 One organization tripled its goal after securing a last-minute matching donor, inspiring an outpouring of community support.
🎉 A nonprofit saw a 60% donor increase simply by promoting their match effectively across multiple channels.
🎉 Another client leveraged a local business match to attract new corporate sponsors, leading to long-term partnerships beyond GM24.
Ready to Maximize Your GM24 Success?
Matching gifts is a game-changer, but securing them requires strategy and planning. That’s where PNWF comes in. Our expert fundraising team can help you identify potential matching donors, craft compelling outreach, and build a high-impact GM24 campaign.
📅 Let’s talk about your GM24 strategy! Schedule a consultation or email us at [email protected]
Let’s make this your biggest GM24 yet! 🚀
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