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“Facebook Likes Are Not a Donor Strategy”

Posted on by Eddie Allen

One of my mentors used to say, “Facebook likes are not a donor strategy.” And he was right. Many nonprofits […]

Network Equity: Why the Future of Nonprofit Capacity Is Digital, Relational, and Shared

Posted on by Eddie Allen

The Chronicle of Philanthropy recently warned of a growing “legitimacy crisis” in the nonprofit sector — a moment where even […]

A New Playbook for Nonprofits: Why the Future is Fractional

Posted on by Eddie Allen

The Chronicle of Philanthropy recently published an article on how nonprofits are reinventing themselves with new strategies, collaborations, and structures. […]

Pacific Northwest Fundraising: A Case for Investment

Posted on by Eddie Allen

Pacific Northwest Fundraising (PNWF) exists to solve a chronic challenge for nonprofits: the unrealistic expectation that a single Development Director […]

The Future of Fundraising Isn’t Full Time

Posted on by Eddie Allen

For decades, nonprofits have been told the same story: hire a Development Director and your fundraising problems will be solved. […]

The Hidden Cost of Unicorn Job Descriptions in Nonprofits

Posted on by Eddie Allen

If you’ve spent time in the nonprofit sector, you’ve seen it: a job posting that asks one person to be […]

From Awareness to Action: Converting October Observances Into Year-End Donor Momentum

Posted on by Eddie Allen

Every October, nonprofits’ feeds fill up with observances: World Habitat Day, World Mental Health Day, World Food Day. These moments […]

From Appeals to Stories That Matter: Why the Hero’s Journey Drives Year-End Giving

Posted on by Eddie Allen

As we move into the year’s final stretch, nonprofits everywhere are sending appeals. But here’s the truth: donors don’t respond […]

The PNWF Smart Alternative

Posted on by Eddie Allen

Reshaping Nonprofit Development for Long-Term Success The Problem with the Traditional Model Nonprofits are pressured to hire a Development Director […]

The Development Director Myth: Part II

Posted on by Eddie Allen

When fundraising fails, it’s not about the person you hired but the system you gave them. Stop Blaming the Hire. […]

The PNWF Model: A Scaffolding System Disguised as Campaign Support

Posted on by Eddie Allen

Why do we stop the Development Director churn and build something more innovative? Nonprofits don’t fail at fundraising because they […]

How Much Does Burnout Cost Your Org?

Posted on by Eddie Allen

(Spoiler: It’s more than salary) According to the Chronicle of Philanthropy, the average total cost to employ a full-time development […]

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